A Valentines Day campaign on an instagram story for Kroger’s clover honey bear that attracts the audience of depressed, single, teenage girls on Valentines Day. It plays on the rhetorical saying of being sweet like honey. Uplifting the spirit of this specific target audience through personal desire. All a girl wants on Valentines Day is a stuffed bear from her lover. However, why get a stuffed bear when you can get a honey bear!